Turn WhatsApp
into your best
salesperson
Send campaigns, capture every lead, qualify it automatically and follow it through to the invoice — on Meta's official WhatsApp Cloud API, set up for you.
The official API, not a workaround.
Most "bulk WhatsApp sender" tools connect to WhatsApp in ways Meta does not allow. They work for a few weeks, then the number gets banned, and there is no appeal.
LetSend runs on the official WhatsApp Cloud API, through Meta's approved business platform. Your templates are pre-approved, your sending limits grow with your quality rating, and if something goes wrong there is a real path back.
- Your number stays yours. Export your contacts any time.
- Your chats stay yours. Leave before the year is out and the unused months are refunded pro-rata.
- Built on Meta's Cloud API — check it yourself at developers.facebook.com/docs/whatsapp/cloud-api
Approved, not improvised
Templates go through Meta's review. Campaigns run inside Meta's rate limits instead of around them.
No message markup
Meta charges per delivered message. We pass that rate through at cost, and the rate you see is the rate on your own Meta invoice.
Live in 48 hours
Once Meta business verification clears. Meta's own stated turnaround is up to 14 business days, so we quote the setup time, not a promise about Meta's queue.
One tool from first message to paid invoice
Most WhatsApp tools stop at sending. You send a campaign, someone replies, and the work starts somewhere else — a spreadsheet, a notebook, a CRM nobody updates. LetSend carries the conversation through to the invoice.
Capture
Every lead lands in one place, tagged with where it came from.
A form on your site, a list you upload, a customer who taps your ad and messages you: all of it arrives in the same pipeline with its source attached. Nobody's lead gets lost because it arrived at 11pm.
Qualify
The first reply asks the questions your sales team keeps forgetting to.
Greet, qualify, route — budget, city, product, timeline — then hand the lead to the right person with the answers already attached. A lead that arrives with context gets called once, not five times.
Convert
Every conversation has a next step, and the next step has an owner.
Named pipeline stages, an owner per lead, follow-up reminders that don't depend on someone remembering, and a quotation generated from the deal itself. The deal doesn't die between the WhatsApp chat and the accounts sheet.
One subscription covers the WhatsApp API, the chatbot, the CRM and the quotations. Meta's per-message rate is shown as its own line.
What's inside
Marketing, the CRM, chatbots, quoting and the connections to everything else — one subscription, one place.
Marketing
- Campaigns to thousands, in one click.Broadcast to opted-in lists with templates Meta has already approved.
- Segments that mean something.Tag by source, city, product interest or spend, and send to the slice that matters.
- Drip and follow-up sequences.Scheduled nudges that stop when the customer replies.
- Template help.We write your templates and fix rejections, so campaigns don't stall in review.
- Click-to-WhatsApp ads.Route ad replies straight into a pipeline instead of an unread inbox.
CRM
- Multiple sales pipelinesone per product, branch or team.
- Lead managementstages, owners, activity history, follow-up reminders.
- Customer recordswith the full conversation attached.
- Dynamic formsbuildable and embeddable on any page, feeding the same pipelines.
Chatbots and automation
- Chatbots that qualify, not just menu-pressanswer questions, collect answers, route to a person.
- AI-assisted replieswhere a fixed script won't do. Runs on your own OpenAI key — you pay OpenAI directly for what it uses.
- Automation rulesacross the lead flow: assignment, reminders, stage moves.
Quote, invoice, get paid
- Product and service catalogueprice lists that feed quotes.
- Quotations and invoicesgenerated from the deal itself.
- Your own SMTP serverso documents leave from your domain, not ours.
- Meeting schedulingwith Google Meet links created in-flow.
Connect anything
- Webhooks and REST APIfor anything we don't list.
- Facebook Lead Ads, IndiaMART, ExportersIndialeads land in the pipeline, not an inbox — live now.
- Call recording via SmartFlolive now, alongside Google Meet and your own SMTP.
Your customers are already there.
Email gets ignored and SMS gets filtered. WhatsApp is where an Indian customer actually reads and replies — which is why the conversation belongs in a system that can follow it to the sale. Every figure below is Meta's own, not ours.
Built for businesses that sell in the chat.
Real estate, clinics, D2C and export houses all run on the same pipeline — what changes is the questions the chatbot asks.
Never lose a hot lead again
A real estate agent gets 50 enquiries a week. They can follow up with 10. LetSend follows up with all 50 — instantly, personally, automatically.
What you can do:
- Automated lead follow-up
- Site visit scheduling
- Price-drop alerts
- Document sharing
Clients show up. They stay loyal.
Your clients book a session, then forget. Or a competitor replies before you do. LetSend sends appointment reminders, booking confirmations, and follow-up messages automatically.
What you can do:
- Appointment reminders
- No-show recovery
- Renewal and fee reminders
Sell more to customers you already have
A customer adds to cart and disappears. Or they buy once and never return. LetSend sends cart recovery messages, reorder nudges, and personalised offers.
What you can do:
- Abandoned cart recovery
- COD-to-prepaid nudges
- Reorder reminders
- Catalogue sharing
IndiaMART leads, qualified before a human calls
A directory lead arrives as a name and a phone number. LetSend answers first, asks what they need, and puts only the real enquiries in front of a salesperson.
What you can do:
- IndiaMART and ExportersIndia leads
- Chatbot qualification
- Catalogue and price list sharing
- Quote follow-up
Simple, honest pricing. Two costs, both shown.
There are two costs on WhatsApp: what you pay us, and what Meta charges per message. Here are both.
Platform fee
Three plans. The capabilities are the same in all three — only scale changes.
Starter
For solo founders and small sellers starting out.
Plus Meta's per-message rate, passed through at cost
Growth
For growing teams that need more users, chatbots and contacts.
Plus Meta's per-message rate, passed through at cost
Business
For businesses running WhatsApp across multiple numbers and teams.
Plus Meta's per-message rate, passed through at cost
Included in every plan — not gated by tier
Chatbots, contacts and users are the only things you buy more of — the product is the same at ₹6,999 as at ₹14,999.
Multiple sales pipelines
One pipeline per product, branch or team
Lead management
Stages, owners, activity history, follow-up reminders
Customer records
Every contact with the full conversation attached
Dynamic forms
Build a form, embed it anywhere, leads land in the pipeline
Product and service catalogue
Price lists that feed quotes
Quotations and invoices
Generated from the deal, sent from your domain
Chatbot automation
Qualification flows, routing, assignment rules
AI-assisted replies
Runs on your own OpenAI key; OpenAI bills you directly
API and webhook access
Connect anything we don't list
Unlimited custom fields
Structure your data your way
Template writing
We write them and fix rejections
Integrations are not sold as plan features — each one carries a live status in the integrations section. AI replies are a product capability, not an integration: they run on your own OpenAI key, and are never listed as free or unlimited.
Add-ons
Priced per year, on top of your plan.
Additional WhatsApp number
Connect another WhatsApp Business number to the same account
₹999/year
Additional user
Give another team member access to your account
₹999/year
Additional chatbot
Add another chatbot to handle more customer journeys
₹999/year
Additional 10,000 contacts
Top up your contact limit as your audience grows
₹1,999/year
Meta's per-message rate
Meta charges per delivered message. These are Meta's India rates from 1 October 2026 — the same numbers on your Meta invoice.
| Message type | What it is | India rate |
|---|---|---|
| Marketing | Offers, launches, cart recovery, re-engagement | ₹0.8631 |
| Utility | Order updates, booking confirmations, payment receipts | ₹0.115 |
| Authentication | One-time passwords | ₹0.115 |
| Service | Replies inside the 24-hour window | Free for the first 1,000 per number per month, then ₹0.115 |
| Authentication — international | OTP to an Indian number from a business registered outside India | ₹2.4971 |
Rates apply to messages delivered to Indian (+91) numbers from a business registered in India. The ₹2.4971 authentication rate is the one line on Meta's card an order of magnitude above the rest, so it is listed rather than left to surprise you.
AI replies are not on that card. Runs on your own OpenAI key — you pay OpenAI directly for what it uses.
Meta's per-message rate is passed through at cost: Meta bills your own Meta account directly, so the rate in this table is the rate on your Meta invoice. We add nothing to it.
Verified 27 October 2026 · next review due 1 January 2027. Meta's stated calendar is quarterly — 1 January, 1 April, 1 July, 1 October — with at least one month's notice of a rate change and six months' notice of a model change. A rate change is announced before it is billed.
Worked examples
10,000 marketing messages a month: ₹8,631 in Meta charges (10,000 × ₹0.8631). Billed by Meta to your own account — we add nothing to it.
5,000 service replies: 1,000 free, then 4,000 × ₹0.115 = ₹460 in Meta charges.
₹8,631 is what Meta charges for those messages at its published India rate, billed to your own Meta account. It is not your total bill — the platform fee is separate.
The cheapest thing you can do on WhatsApp is classify correctly. A delivery update with a discount code in it becomes a marketing message and costs 7.5× more. We tag templates by category before they go to Meta.
Have questions? We're here to help.
Talk to SalesWhat's live
Integrations carry a status, not an adjective. We only list one as live once it has run end to end on a real account.
Live now
- WhatsApp Cloud API
- Dynamic forms
- Pipeline and lead management
- Quotations
- Facebook Lead Ads
- IndiaMART
- ExportersIndia
- Google Meet
- Your own SMTP
- SmartFlo call recording
Status as of 27 October 2026. We only list an integration as live once it has run end to end on a real account — so everything above is live, and nothing is in testing.
Frequently Asked Questions
Got questions? We've got answers. If you don't find what you're looking for, feel free to contact us.
Yes — Meta's WhatsApp Cloud API. That matters: unofficial senders get numbers banned, and there is no appeal.
Meta's India rate by category: marketing ₹0.8631, utility ₹0.115, authentication ₹0.115, service ₹0.115 after the first 1,000 free per number each month.
You pay Meta directly, at Meta's published India rate, billed to your own Meta account. We add no markup: marketing messages are ₹0.8631 each, utility and authentication ₹0.115, and the first 1,000 service replies per number per month are free. Our platform fee is separate.
The first 1,000 service messages per number each month are free. After that, ₹0.115. This changed on 1 October 2026.
Yes — AI-assisted replies are part of the product. AI replies run on your own OpenAI key. You add an OpenAI API key to your account and pay OpenAI directly for what it uses; we do not meter AI messages or add a charge on top.
Only on utility and authentication, and not at your scale: Indian utility pricing doesn't start discounting until 25 million messages a month, and marketing has no volume tiers at all.
You do. Meta bills your own Meta account directly for every message delivered, at its published India rate, and we never sit between you and Meta on that charge. Our platform fee is a separate line.
Only if it's used the way grey-market senders use it. On the official API, with opt-in lists and approved templates, your quality rating protects you — we monitor it and warn you before Meta does.
Meta supports both onboarding routes. Which one applies depends on the number — where the coexistence flow is available we onboard that way, so the WhatsApp Business app keeps working on the same number, and otherwise it is Cloud API only. We confirm before you sign up.
Live in 48 hours once Meta business verification clears. Meta's own stated turnaround is up to 14 business days, and if you're already verified we can usually start the same week.
Export your contacts any time. Your number stays yours. Plans are annual contracts, and if you leave before the year is out the unused months are refunded pro-rata.
Yes — and we fix rejections, so campaigns don't stall in review.
Stored in Mumbai, with per-agent access control and opt-outs honoured automatically.
Yes — 1, 3 or 5 users by plan. Several agents work the same number on one shared inbox, and each conversation is assigned to an owner so two people do not answer the same customer.
Still have questions?
Our team is here to help. Book a free demo and we'll walk you through everything.
Book a Free DemoTalk to a human.
Call, message on WhatsApp, or book fifteen minutes with us. Support is in IST — we answer on WhatsApp faster than on email.
